Archive for the ‘Social Media’ Category

Twitterment 2011

Monday, August 22nd, 2011

Today I had the good fortune to take part in the very first Twitterment Golf Tourney at the Galt Golf and Country Club in Cambridge as part of the Lone Wolf team. The premise was to be the first social media powered golf tournament, getting people to engage and have a great time out on the links using their iPhones, Blackberrys or Android phones(though in typical Waterloo Region fashion I can’t say I saw any of those).

The event featured the use of a new app called GooseChase, a scavenger hunt based app that was used to bring interactivity to each hole.  Basically every hole would have some task or goal that you had to take a picture of, then it would be saved to the app and you would get awarded points.  I took a shot white standing in buckets full of smooshed grapes, totally exploded a cupcake(see right), smashed a present pinata full of candy and took a dip in the pond all for points in the GooseChase app.  In the end my team got 17000 points and finished in a 3 way tie for first.  It was a lot of fun to play with, though I found it also had a lot of flaws when it came to picture management and social media integration.  I’m planning on writing an email to them tomorrow with all my user feedback.

There were prizes for all sorts of different stuff, so instead the usual closest to the pin or longest drive, they had the best team outfits or best Happy Gilmore shot. Here’s my Happy shot, didn’t win but I did totally crush the ball. There were also prizes for most active tweeter and many more, so it was an interesting array of prizes.

The networking aspect of the event was awesome, got to meet all sorts of new people and some people I hadn’t seen in ages that I had no idea would be there. My Wolfpack teammates kept asking me if I knew everyone, as I seemingly kept bumping into friends and acquaintances all over the course.  What can I say? I guess I get around.

The food at the post-round dinner was absolutely fantastic.  I believe it was catered by the Bauer Kitchen in Waterloo The GGCC catered and everything I ate was pretty out of this world.  Mini slider burgers, gourmet toppings, pulled pork and tonnes more were just fabulous. The Bauer Kitchen catered the poutine table at the event. It makes me want to take a trip out of my way to the Bauer Kitchen now, as it’s long been a place I’ve been meaning to check out.

I found overall the event was great and I had a really good time.  There were some things that seemed to work better than others.  I tried to tweet as much as possible, but I found I kinda had to choose between tweeting or using the GooseChase app. The scavenger hunt ended up being my primary focus, so I couldn’t possibly do both and keep up playing a round of golf and driving a cart.  Also I found there was definitely a discrepancy between those who did the social media stuff and “true” golfers.  The experienced golfers cleaned up on the best score and fastest round, but that was also a bi-product of the fact they weren’t actually doing any of the social media stuff.  I know social media is not everyone’s bag, but it was kinda the point of the whole event to participate above and beyond the golf aspects.

My golf game was positively awful today, so I was lucky it was best ball as I wasn’t faring so well out there.  Seems the only thing I could hit was those Happy Gilmore shots.  I had a great time and it was definitely something awesome to take part in. This was a very cool event organized by a bunch of great folks from around Waterloo Region.  Kitchener and Waterloo often play host to these new style, social media events, so it was great that Cambridge could be host to creative such an interesting and fun event.

 

Social Media Use Case For Restaurants

Sunday, June 26th, 2011

As I’m sure many of you are aware I’m an avid social media user, in particular Twitter under the handle @modsuperstar and to a lesser extent through my account for this site, @slideawaymedia. On Friday I witnessed something online that quite amazed me and really brought into focus how powerful social media can be in promoting your business. In this case it was a new restaurant in Guelph called Smokin’ Tony’s BBQ.

As Twitter seemingly has no great way of following a multiple person conversation I’m going to do my best to present this in some type of orderly fashion.

As you can see this conversation starts out on a topic entirely unrelated to the restaurant, about eating bacon. There are casual jokes back and forth and the topic eventually shifts to a new local restaurant, Smokin’ Tony’s. Dawn (@saffyre9) has been to this restaurant and begins evangelizing the experience to others who were unaware of the place.  You’ll notice Dawn uses the hashtag #smokintonys to begin categorizing the topic and make it easier for others to discover Smokin’ Tony’s, as they currently don’t have a Twitter account to reference.

Next thing you know a whole group of local women begin organizing a get together that involved visiting Smokin’ Tony’s in the near future, all interested by this social media endorsement offered by Dawn.

As someone who follows all the people taking part in this conversation, this definitely piqued my interest.  I’ve been known to enjoy a good BBQ restaurant and have traveled to Hog Tails BBQ in Waterloo a few times, as well as going to Camp 31 in my hometown of Paris quite a few times over the years.  Discovering a new BBQ place just down the road in Guelph sounds like a pretty good idea for dinner.  I convinced my wife and we were off to Guelph to give it a go.

I proceeded to check in using location based social network Foursquare and announce to Twitter that I was having dinner at this new place and subsequently was asked about my experience by one of my local followers.

My previous check-in was noted by Dawn and she mentioned the people who had been taking part in the conversation earlier.  This began a whole new conversation about the restaurant and our experiences there.

My wife Corina (@quirkycori) tweeted about her experience, giving a glowing review, then telling an interested follower where to check this place out.

We’ll move forward in the story to Saturday and it comes to light that someone I had recently started following, Bang Ly (@superbang) was actually sitting at the table next to my wife and I at the same time we were there.  When he walked by I actually recognized him by his avatar, but just thought it was coincidence at the time.  Even more amusingly, he happened to take a picture and there are my wife and I in the background. Now I’m not sure if Bang also got the dinner idea from Dawn’s conversation, but it really is amazing how many local Twitter folk ended up checking out Smokin’ Tony’s on Friday night.

Looking at all these conversations I am pretty amazed thinking of the possibilities.  The genesis of this idea was as simple as one person mentioning a restaurant for the idea to spread. In the excerpts I posted there were 10 different people involved in these various exchanges and I really have no way of guesstimating how large of scope this conversation might have been exposed to through various people’s follower networks.  Sure not everyone in my, or other people’s Twitter network is local, but I bet you could easily have exposed a couple hundred potential customers to Smokin’ Tony’s in the span of a couple hours.  And this is just the stuff I can track and see within my network of followers.  How many other conversations might have been spawned from this one conversation?

How many dollars were generated just by this online conversation? Sure it might have started out as an innocuous Twitter back and forth, but more than likely it has, and will result in hundreds of dollars being spent at this restaurant.  Multiple people took action, hopped into their cars and opened their wallets to a new business, merely at the mention of it online.  Word of mouth is still one of the most powerful promotion methods a business can employ, but rarely will you ever be able to trace word of mouth like you can on Twitter.

Update 06/27 10:30am: All this positive commentary was happening online and it was probably entirely unbeknownst to the owners of Smokin’ Tony’s. I just sent an email to them through their website about this article and hope to hear back from them. If they do I will post an update.  The thing that gets me wondering is how often is this happening? How often are businesses generating new customers through social media without even having a presence of their own?  Imagine what happens when the business is on Twitter and can help guide the conversation.